Lululemon
Athletica Inc. LLC recently announced a product recall for its long black yoga
pants, which turned see-through when wearers bent over. Lululemon CEO Christine
Day claims the only way to detect the defect is to have the customer put the
pants on and bend over.[1]
Apparently, some stores were taking this advice from their CEO much too
literally – stores throughout the country have reportedly been requiring customers
to bend over so they can verify that the pants they’re trying to return are in
fact defective.[2]
However, New Yorkers can rest assured that a rep from Lululemon’s Union Square
location insists that customers can bring in the pants for a full refund or
exchange “no questions asked” and no bending over required.[3]
In
addition to creating some embarrassing PR for the company, the see-through
pants are also having an economic impact. The recall affected 17% of all the
women's pants sold in Lululemon's stores.[4]
The company’s shares have declined 15% this year as of last Thursday.[5]
[1] According to Bloomberg article available here: http://www.bloomberg.com/news/2013-03-21/lululemon-forecast-trails-estimates-on-pulled-transparent-pants.html.
[2] According to Shine from Yahoo article available here: http://shine.yahoo.com/fashion/-lulu-lemon-says--women-do-not-have-to-bend-over-203021965.html.
[3] According to Shine from Yahoo article.
[4] According to MSN Money article available here: http://money.msn.com/now/post.aspx?post=32011859-199b-4ee1-9a84-3f817a42cad0.
[5] According to MSN Money article.
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